Over the last few weeks we've provided tips on how to utilize the senses of sight, sound, taste, and smell to create a well-rounded event. The final aspect you need to take into consideration to provide a total experience for guests is the sense of touch.
Touch elements can be brought into your event in two ways:
- The physical sense of touch
- The feelings that you create in your guests.
The first interaction your guests have with your event is touching the invitation (or clicking their mouse if you provide online registration through a site like ezEvent!). Spend time carefully planning the invitations to make sure they're the best possible introduction to your event!
As guests enter your event space they'll feel the temperature of the room. If it's too hot or too cold, they'll engage in your sense of sound because you're definitely going to hear about it! When guests take their seat they'll feel the chairs and linens, the china and the glassware they handle, the food and beverages that are served, as well as any intriguing decor within reach. These many things could feel wet or dry, clean or dirty, comfortable or uncomfortable, hot or cold. When putting together your event, carefully plan for these things to ensure the feelings will be pleasant.
In terms of the second dimension of touch, guests are going to have feelings created in anticipation of, during, and after your event. It begins when they get your invitation and decide whether or not they feel like attending. When they arrive, they'll decide whether or not they feel welcome at your event. Early on they should feel the energy and excitement of the room. If you've chosen the right music, they should feel like dancing.
What you should hope for at the end of the evening is that guests will feel like it's too soon to go home. Will guests reach out to touch and shake your hand or pull you in for a big hug to show their appreciation for the invite? Will you have touched their hearts? Will they have touched yours? If yes, then you've probably given them a total experience and you can pat yourself on the back for a job well done!
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