Setting up a sports clinic can be a great way to give back
to the community, help people improve skills, generate revenue, and boost
interest in a sports-related business. Here are some tips to help you do it right:
Celebrity Guests Boost Attendance
Whether your focus is baseball, gymnastics, wrestling, or
swimming, without guests and trainers there is no clinic. You will need guest
speakers to talk about strategies, provide inspiration, and give workshops on
different aspects of sports and the sports industry that pertain to your clinic.
You'll also need qualified experts to give workshops and lead training
sessions. For optimum success, you should include a “celebrity” guest as a headliner
to help generate buzz for the clinic. If you’re putting on a baseball pitching
clinic, you don’t need to have Tim Lincecum, when a pitcher from a local
university or minor league team could be a significant draw.
In order to attract guests for you clinic, talk to people involved
in your sport and industry. Reach out via social media and in person for best
results. This is the time to use whatever connections and networking skills you
have. Plan ahead and set aside enough funding to attract and promote your
headliner and clinic.
Establish a Venue and Schedule
If you don’t already have a venue for your clinic, you’ll
need to find one before you can really start putting the wheels-in-motion. The
ideal location for most sports clinics would be a park or gym with outdoor and
indoor spaces to contend with unpredictable weather. A nice bonus to look for
would be a spot that has meeting spaces to hold workshops and presentations.
Local high-schools are generally great for such events because they have all of
the facilities listed above yet are often cheap, or even free, to use. Once you have a venue and guest in place, it’s time to start
planning the schedule of events. Depending on the size of your clinic you may
find that you need a committee to do this. Make a wish list of events you would
like to have and include a column for who would be able to do each one well.
Then, after talking with all the guests, venue managers, and other important
people, you can create a solid event schedule.
Promote the Clinic
This is one of the biggest steps you need to take and will
often determine the success or failure of your sports clinic. Luckily, using an event hosting platform such
as ezEvent™
can actually help make this the easiest step you will need to take. With
ezEvent™, you can create your own custom page with all the details of the
clinic for free. The powerful tools within ezEvent™ will allow you to invite
prospects to your events via e-mail, promote the event through social
media,sell tickets or passes to it,
require attendees to complete waivers and a whole lot more. With your online
presence established, you can reach out personally, with poster campaigns,
phone calls and traditional networking tools to build excitement for your event
and strong participation at your clinic.
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